Along with our syndicated research offerings Current Analysis also produces hard-hitting, tactical custom research on behalf of clients.

Consulting Solutions include:
  • Competitive Response

    Helps you respond more quickly to competitor actions
  • New Product Introduction

    Helps you enter the market prepared for competitors’ responses and ready to capture business
  • Primary and Multi-client Research

    Identifies key purchasing decision-makers: it also uncovers what they are buying and why, along with their buying agenda and criteria
  • Product Planning

    Helps you understand competitive dynamics to identify key differentiators
  • Sales Enablement

    Arms your sales force to compete and win against key competitors
  • Strategy/Leadership

    Provides customized tactical competitive intelligence solutions designed specifically to meet the unique needs of your company
  • Win-loss Analysis

    Uncovers the triggers of success or failure, helps you understand deal drivers and blockers, delivers continual insight

Why Current Analysis

Our expert analysts are surveying the market daily, working with the primary research we generate, sitting in on briefings, monitoring the media and keeping in touch with industry decision-makers. They have an unmatched oversight of the market to share with your strategy, product development, marketing and sales teams - the trends driving demand, the vendors winning contracts and the products and services winning favor with customers, for example.

Our analysts are also independent, able to provide objective and unbiased views of your customers, competitors and ecosystem partners, their solutions and how they compare with your offerings.

Current Analysis has many years' experience at empowering successful product development and sales teams in businesses around the world.

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