The Current Analysis New Product Introduction solution helps you enter the market prepared for competitors’ responses and ready to capture business. Components can be tailored to your needs but the options include:

  • Competitive Workshops

    • In our interactive Competitive Landscape workshops, our expert analysts review demand-side factors and trends and analyze key competitors' strengths and weaknesses to help you understand where your business and your products stand in the market.
    • The sessions also suggest long and short-term strategic and tactical actions you should consider and provide a competitive intelligence framework of who and what to watch.
    • Competitor Deep-Dive workshops are focused against a specific key competitor.
  • Battlecards

    Current Analysis Battlecards give your sales teams critical competitive information and insights on how a competitor is approaching the market. Based on intensive, head-to-head SWOT analysis of your offering vs. your competitors', they provide sales-ready competitive messaging to support direct and channel sales teams with fact-based tactical competitive analysis.
  • Trump Cards

    Succinct tactical competitive intelligence about your company and your competitors. Trump Cards provide messaging about your strengths, counterpoints to potential perceived weaknesses as well as points to make about your competitors. They help sales staff better prepare for sales calls and quickly bring new sales reps up to speed.
  • Sales Workshops

    Our sales training delivers up-to-date critical, actionable market information to keep your team current with the latest developments in your industry.
  • CurrentCOMPETE

    A comprehensive range of Intelligence Reports, Company Assessments, Market Disruptor Reports and Advisory Reports to support your strategic product planning.

Our New Product Introduction solution supports professionals in strategic planning, marketing, brand management and new product development.

Why Current Analysis

Our expert analysts are surveying the market daily, working with the primary research we generate, sitting in on briefings, monitoring the media and keeping in touch with industry decision-makers. They have an unmatched oversight of the market to share with your sales team - the trends driving demand, the vendors winning contracts and the products and services winning favor with customers.

Our analysts are also independent, able to provide objective and unbiased views of your competitors, their products and how they compare with your offering.

Current Analysis has many years' experience at empowering successful sales teams in businesses around the world.

How to access our solutions for your business

Get in touch to discuss the ways our intelligence solutions can work for your business.

UK Tel: +44 (0) 207 936 6400 | US Tel: +1 703 404 9200 / 877 787 8947 (toll free)