The Current Analysis Sales Enablement solution arms your sales force to compete and win against key competitors. Components can be tailored to your needs. The options include:

  • Sales Workshops

    • In Competitive Landscape workshops, our expert analysts review market opportunities and analyze key competitors' strengths and weaknesses to help your sales team understand where your business stands in the market. The sessions also provide tactical guidance on enhancing your product positioning and differentiation.
    • Competitor Deep-Dive workshops are geared to help sales staff increase win rates against a specific key competitor.
  • Battlecards

    Current Analysis Battlecards give your sales teams critical competitive information and insights on how a competitor is approaching the market. Based on intensive, head-to-head SWOT analysis of your offering vs. your competitors', they provide sales-ready competitive messaging to support direct and channel sales teams with fact-based tactical competitive analysis.
  • Trump Cards

    Succinct tactical competitive intelligence about your company and your competitors. Trump Cards provide messaging about your strengths, counterpoints to potential perceived weaknesses as well as points to make about your competitors. They help sales staff better prepare for sales calls and quickly bring new sales reps up to speed.
  • Vertical Industry Sales Enablement

    Integrated solutions that combine knowledge of vertical industries, primary demand-side research and qualitative deep dives into the underlying demand drivers in key markets.

Our Sales Enablement solution helps sales support professionals in telecom and ICT technology vendor and services businesses.

Why Current Analysis

Our expert analysts are surveying the market daily, working with the primary research we generate, sitting in on briefings, monitoring the media and keeping in touch with industry decisionmakers. They have an unmatched oversight of the market to share with your sales team - the trends driving demand, the vendors winning contracts and the products and services winning favor with customers.

Our analysts are also independent, able to provide objective and unbiased views of your competitors, their products and how they compare with your offering.

Current Analysis has many years experience at empowering successful sales teams in businesses around the world.